Privacy Policy

Last updated: July 25, 2024

KnowEra ("we", "our", "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website knowera.co.uk and use our services. We adhere to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect personal data from you in various ways, including when you:

• Register for an account or service.
• Fill out a contact or consultation form.
• Subscribe to our newsletter.
• Interact with our website (e.g., through cookies).
• Communicate with us via email, phone, or chat.

The types of personal data we may collect include:

• Identity Data: Name, date of birth, gender.
• Contact Data: Email address, postal address, telephone numbers.
• Academic Data: Educational history, qualifications, personal statements, references.
• Financial Data: Information related to student finance applications (we do not store bank details).
• Technical Data: IP address, browser type, operating system, usage data.
• Marketing and Communications Data: Your preferences in receiving marketing from us.

2. How We Use Your Information

We use your personal data for the following purposes, based on the legal bases provided by UK GDPR:

• To Provide Services (Contractual Necessity): To process your university applications, provide consultation, and offer tailored academic guidance.
• To Communicate with You (Legitimate Interest/Consent): To respond to your inquiries, send service updates, and provide information you request.
• For Marketing (Consent): To send you newsletters, promotional materials, and information about services that may be of interest to you, where you have given consent.
• For Analytics and Improvement (Legitimate Interest): To understand how our website is used, improve our services, and enhance user experience.
• For Legal Compliance (Legal Obligation): To comply with legal and regulatory obligations, such as immigration laws or data protection laws.

3. Disclosure of Your Information

We may share your personal data with:

• Partner Universities: To facilitate your application process to UK universities.
• Service Providers: Third-party vendors who perform services on our behalf, such as IT support, hosting, and analytics. These providers are contractually bound to protect your data.
• Legal Authorities: When required by law or to protect our rights, property, or safety.

We ensure that any third parties we share your data with are compliant with UK GDPR.

4. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, firewalls, and secure server facilities.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Your Rights (UK GDPR)

Under UK GDPR, you have the following rights regarding your personal data:

• Right to be Informed: About how your data is used.
• Right of Access: To obtain a copy of your personal data.
• Right to Rectification: To have inaccurate data corrected.
• Right to Erasure ("Right to be Forgotten"): To request deletion of your data in certain circumstances.
• Right to Restrict Processing: To limit how your data is used.
• Right to Data Portability: To receive your data in a structured, commonly used format.
• Right to Object: To processing of your data in certain situations.
• Rights in Relation to Automated Decision Making and Profiling.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

7. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: info@knowera.co.uk

Phone: +44 7759 018669

Address: 80-82 Nelson Street, E1 2DY London, United Kingdom

Office Hours: Monday–Friday: 9:00 AM – 6:00 PM, Saturday: 11:00 AM – 3:00 PM